![]() “Snoop embodies the spirit of 19 Crimes–rule breaking, culture creating and overcoming adversity,” marketing vice president of the Americas for Treasury Wine Estates John Wardley said in an announcement. shelves recently, and to celebrate, a massive seven-foot. The rappers new collaboration with wine brand 19 Crimes hit B.C. Its official: Gin and juice is out, red wine is in. According to the statement, fans can log on on a mobile device and scan the bottle’s label.īeyond his wine business, Snoop has also immersed himself in the food industry he collaborated with Dunkin’ to make a sandwich, co-hosted a dinner party show, and holds a Guinness World Record for mixing the world’s largest gin and juice, according to .Īlthough Snoop isn’t one of the convicts that built Australia, his association with 19 Crimes is expected to bring a more modern-day element to the brand’s wine selection. Snoop Doggs new collaboration with wine brand 19 Crimes is now available in B.C. Snoop Cali Red also allowed customers of the brand to directly speak to Snoop Dogg dubbed the AR experience, “Ask the Doggfather.”įollowing the launch of Snoop Cali Rosé, customers will also have the same “Ask the Doggfather” experience. The launch of Snoop’s newest Rosé comes on the heels of a collaboration between the rapper and 19 Crimes that saw his Snoop Cali Red becoming the number one selling wine innovation of 2020. I hope when you open a bottle of this wine you take a little mind trip to my Cali home. ![]() “I can’t wait for everyone to sip on my Snoop Cali Rosé and bring those fresh feels from spring into summer and beyond. “We did it big with 19 Crimes Cali Red, so you know we had to do it again – and this time, I was thinking pink,” Snoop said in a statement.
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